Hunter College is seeking an exceptional individual to fill the position of Assistant Vice President of Communications and Marketing (“AVPCM”). The AVPCM is responsible for presenting the College’s accomplishments, activities and priorities to a wide variety of external and internal audiences through media markets, marketing materials, advertising, the internet, social media and internal publications. The AVPCM is charged with generating positive media coverage about the college, developing marketing efforts and materials to recruit higher quality students, fundraise with individuals and institutions, as well as improving internal communications among Hunter College faculty, students and staff. In conjunction with senior staff, s/he will develop the core marketing messages for the College and ensure clear and consistent delivery of these messages externally and internally. Specific responsibilities include: • Overall: Improve the image of Hunter College to yield increased alumni giving and major gifts and grants, and attract better faculty and higher quality students. • Public Relations: o Set media relations strategies and plans o Direct all aspects of media relations to further the goals of the President and the College o Serve as chief spokesperson for the College o Media train key faculty and staff o Serve as liaison with public relations agencies o Manage crisis communications • Communications & Marketing: o Recruit and supervise a group of full and part-time writers, graphic designers and student interns o Responsible for all major communications and speeches from the President and other senior administrators o Review campus-wide and external communications, marketing materials and websites to ensure fit with overall marketing plan and promote consistent branding o Evaluate communications and advertising opportunities and work with other departments to determine the best strategies for the College o Produce brochures and other marketing materials to support Hunter’s efforts to sell the College to key audiences such as potential donors o Use social media to drive awareness of and attention to events, speeches and other College activities, and improve usage of the web and internet to disseminate Hunter news and information o Perform other duties, as requested, to support the President and help meet the College’s public relations, marketing and fundraising goals